When I was in my early twenties, I took my first venture at business with a business opportunity in a direct sales business.
It was one of those businesses where you share your line of products with others and then attempt to recruit others to join you in business.
I was terrible at it.
When I went through my initial training, my leaders told me to make a list of all my friends and family and reach out to them about this fantastic business opportunity.
I started to call my friends and family and made no progress at all.
It was embarrassing and demoralizing.
It felt slimy.
I was trying to sell something to people that didn’t want what I had to sell.
I tried harder and harder, and my results never improved.
I thought to myself I just needed to keep pressing on.
Yet the critical probably was I was selling to the wrong group of people.
I then spent time trying to find new people to whom I could sell my wares.
I would approach complete strangers in fast-food restaurants, convenience stores and department stores.
This was my prospecting time.
Again, I was going about it all the wrong way.
I must have come across desperate, but I didn’t care.
I had a dream that I was pursuing, and the dream was the only thing that mattered.
The facts didn’t matter.
I finally got to a breaking point and called it quits.
It was a humiliating defeat to be a quitter.
Yet, it was the right decision.
When I went to start my accounting business, I took a different approach.
I congregated where business owners congregated.
I knew that accounting was a service that business owners would pay for, and so I spent time getting to know business owners.
My approach was different.
I never really spent time selling my services under this new approach.
I spent time getting to know people and letting people get to know me.
The results I got with my accounting business were different.
I was much more successful.
Sure, I put my time in.
Sure, I hustled in my own right.
But the big difference was I didn’t try to push my services on people.
I built a relationship first, and then people trusted me and then they came to buy from me.
So if you’re struggling to sell your products and services, maybe the people are not the right fit for what your selling.
Try a different approach and a different crowd.
Before i forget, if you’re looking to grow your business profits and having more cash in the bank, send me an email at firstname.lastname@example.org with “PROFIT” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!