I’m amazed at times how complicated I make simple things.

I’m a profoundly analytical person, and at times I find that I overthink things.

When I overthink things, I lose sight of what the critical components of a situation are.

One of the big reasons businesses suffer is the lack of sufficient sales.

Everyone knows that sales are essential for business.

Yet many businesses struggle with revenue growth?


One of the biggest reasons is they aren’t selling what their customers want.

So what’s the answer?

Sell what your customers want.

Don’t know what your customers want?

Ask them what they want.


You mean, I can do that?


I like to fish, and when I go fishing, I always bring some worms with me.


Because I know that I’m more likely to catch a fish with a worm on the end of a fishing hook than I will if there is not worm on the hook.

Why do fish like worms?

I have no earthly idea.

Do I care?


I just want to catch a fish.

If it means I have to put a worm on a hook, then that’s what I have to do.

Think about fishing the next time you want to sell something.

You have to put some bait on a hook and place it near your customers.

If you don’t throw the hook out, what are the chances that you will get a sale?

Next to 0%.

So I have to give them some bait that entices them.

Do I like worms?


But the fish likes worms.

It’s not about me.

It’s about what my customers want.

I need to provide them what they want.

When I do that, I have no problem getting people to buy what I’m selling.

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