Have you ever seen one of those videos where they start a domino chain reaction?
If you’ve never seen one before, check out the video below.
In a domino chain reaction, someone pushes one domino.
As that domino falls over, it hits another domino that hits another domino until all of the dominos fall.
Pushing one domino starts a chain reaction that causes all the other dominos to fall down.
The key to getting all of the dominos to fall is to start with the right domino.
In a domino chain reaction, there are at most only two dominos that will cause all of the dominos to fall.
The two dominos are the first domino or the last domino in the domino setup
However, the last domino only will knock down all the dominos if it is a simple domino chain reaction.
In the video above, I shared the amazing domino rainbow spiral.
In that domino chain reaction, the only domino that would knock down all the dominos is the first domino.
Tim Ferris, the author of The 4-Hour Workweek, was once speaking to a group of people and had a Q&A session after his presentation.
One person asked, “Hey Tim, you seem to get so much done. What is it that you do all day?”
After a moment of reflection, Tim replied,
“If you watched my daily routine, you’d be bored out of your mind.
Most people wake up every morning with a task list of a thousand things to do.
They go through the day, trying to knock down all these things.
I wake up every morning, and I meditate.
I drink tea or coffee.
I go for a walk, and maybe I read a book.
My whole goal is to slow down and look around.
Instead of looking for all the tasks that I could do, I try to identify the One Big Domino – the One Thing that, if I could knock that down, all the other dominos would either fall down or become irrelevant.”
Take a moment and reread Tim’s story of the Big Domino.
Now think about your business.
Now ask yourself this question…
What is my Big Domino – the One Thing that, if I could knock that down, all the other dominos would either fall down or become irrelevant?
Now that you know what your Big Domino is, write down the action steps you need to take to push over you Big Domino.
Too often in life, we get distracted by shiny objects.
Every day we are exposed to a bunch of noise.
There are countless demands on our time and our attention.
The last time I stopped at a gas station, I looked at the gas terminal and noticed that there was a little television monitor.
As I was pumping my gasoline, the television monitor shared with me a news report about what the weather forecast.
I found this a bit ironic as I was standing outside exposed to the weather.
Did I really need to have some talking head on a television monitor at a gas station tell me what the weather was going to be?
Am I not intelligent enough to open my eyes, look around me, and observe the weather?
As I listened further to the gas station television monitor, the next thing I heard was commercials.
Then it sunk in on me.
The whole point of the television monitor was to pump commercials at me.
Great, now when I fill my car up with gasoline, I’m going to have someone spouting off at me that I should buy something.
I read recently that the average person is now exposed to thousands of marketing messages each and every day.
That is a lot of people attempting to sell me on why I should buy something from them.
Then we have our smartphones, televisions, social media, and many other manners of distraction devices.
Is it no wonder people feel overwhelmed by information overload?
We have a ton of messages coming at us every second of the day.
It makes me wonder how anyone in modern-day society gets anything done.
I share this state of affairs, to drill down to the following point.
Now more than ever, we need to become masters of focus.
We will only become great by focusing on our One Big Domino.
Think about Michael Phelps, the prolific Olympic swimming champion.
What did Michael Phelps focus on every day?
His One Big Domino was swimming.
Let’s look at Sir Richard Branson.
Sir Richard Branson is one of the world’s most famous business people.
He is the founder of the Virgin Group, which controls many businesses in many different industries.
It all started when Branson founded Virgin Records in 1972.
Branson was able to grow that company to phenomenal success.
Very few people buy vinyl records now.
Yet Virgin Group is a large multinational business conglomerate.
The Virgin brand has been spread over everything from cell phone service to airplanes.
This diversity in business may seem counterintuitive to the Big Domino Theory.
Instead of disproving the Big Domino Theory, Richard Branson shows us what is possible when one becomes a master of the Big Domino Theory.
Richard Branson’s genius lies in his marketing prowess.
He has been able to leverage his marketing genius from one company in one industry to many other companies in many different industries.
This Big Domino approach to business shows us what is possible when we throw ourselves into one thing with extreme focus.
When we recognize what our Big Domino is, we can put blinders on, focus on our One Thing, and ignore everything else.
Just think for a moment how much calmer, enjoyable, and amazing your life will be when you cut through the noise and only focus on one thing that is a Big Domino in your life.
Spend a few minutes imagining a life where you have a singular focus, and you aren’t weighed down my noise.
What a wonderful world that would be.
One last thing before I end this article if you’re looking to grow your business profits and having more cash in the bank, send me an email at firstname.lastname@example.org with “PROFIT” in the subject line… tell me a little about your business and what you’d like to work on together, and I’ll get you all the details!