So much of what we do in life is measured by speed.

As a child, one of the things I enjoyed was running.

In running, speed is the main factor that determines who wins a race.

While I was in high school, I ran on the track team.

I remember talking about running with one of my teammates Freddie.

He and I talked about all things running, and we often said to each other.

The best runner is the runner with the most endurance.

Later that year, a college track coach spoke to our track team, and he asked us what make the best runner.

Each of us on the track team gave our various answers included my answer about endurance.

The college track coach listened and then responded to us that the best runner is the fastest runner who finishes the distance in the least amount of time.

Freddie and I were both wrong about endurance.

Speed was and still is the most important thing.

When we look at business, we deal with many details.

Sometimes those details weigh us down, and we lose sight of the most important thing in business.

We have these big dreams, and we contemplate how much our lives will be better when we accomplish our dreams.

Then we look at speeding up the process.

Wouldn’t it be nice to get to our destination much faster?

Wouldn’t it be amazing to have the life of our dreams tomorrow?

We look for hacks, accelerators, and shortcuts to get to our dream destination.

What would life look like if we could get to our dream destination in two years instead of ten years?

What would we be willing to pay to move quicker?

It’s essential to weigh the options.

Think about this for a moment.

If I drive a car from North Carolina to California, it will take me five days.

If I take a jet plane, I travel the same distance in about five hours.

Paying for speed becomes valuable when it allows us to accomplish more in less time.


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