On The Front Lines

On The Front Lines

Twenty years ago, I ended my enlistment in the U.S. Army. While I was in the Army, we went out to the field and played war. When we got to the first task, we engaged in was creating a perimeter around our camp. On the outside of the perimeter, we dug fox holes that we...
X-Ray Vision For Your Customers Brain

X-Ray Vision For Your Customers Brain

When I was a young boy, I used to read Mad Magazine. Mad Magazine is a humor magazine. I didn’t have a subscription to Mad Magazine. I had to save my pennies to have enough money to purchase the magazine. This meant that purchasing a copy of the magazine was a special...
Fishing in the Right Pond

Fishing in the Right Pond

I grew up in a military family. My father was a sailor stationed at Winter Harbor, Maine, when he met my mother. I was born a year after their nuptials. After my father’s finished his enlistment in the Navy, he entered an Army ROTC program so he could become an Army...
The Importance of Saying No

The Importance of Saying No

Yesterday, during a conversation with a friend, I was reminded of why saying no is important. I met my friend George for lunch. It had been many years since we saw each, so we spent the first part of lunch, discussing how each of our businesses was performing. I...
Walk a Mile in Your Ideal Customer’s Shoes

Walk a Mile in Your Ideal Customer’s Shoes

Back in May, I embarked on a new journey. This was the first time I took this journey in my business. I wanted to build a different kind of business. Someone introduced me to the Pareto Principle. The Pareto Principle states that 80% of effects come from 20% of...
Find a Lock and Then Create a Key

Find a Lock and Then Create a Key

Eleven years ago, I was absolutely naïve. I had such a high opinion of myself. It was the summer of 2008. I had just finished graduate school. I mistakenly believed that just because I got a graduate degree, employers would be knocking down the door to hire me. In...

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