This week I’m at the Profit First Annual Conference. I’m a Mastery Certified Profit First Professional.

Today we had a special training session for all the Mastery Certified Profit First Professionals that is called Mastery Meetup.

I attended my first Mastery Meetup earlier in May in Savannah Georgia.

You can read about what I learned at that Mastery Meetup by going to my blog post An Exciting Evening of Entertainment.

One of the things that I was pondering about earlier was the things that I have accomplished since May.

I launched my first advertising campaign on Facebook.

I am still dumbfounded on how much of a challenge it was for me to take that first step.

The big lesson I learned from that experience is sometimes the things that scare us the most just need to be done.

The only way to get over fear is to do the thing that scares me.

Once I do the thing that scares me, I realize there really wasn’t anything to be scared of in the first place.

Today during our Mastery Meetup, Roger Dooley author of Friction.

The main thought he shared with us is to make it as easy as possible for customers to buy from us.

Mike Michalowicz shared information on some of the changes that were occurring at Profit First Professionals.

He then shared with us the story of Aaron Avner, an award winning corn farmer.

There was a farmer who grew excellent quality corn. Every year, he won the award for the best grown corn.

One year a newspaper reporter interviewed him and learned something interesting about how he grew it.

The reporter discovered that the farmer shared his seed corn with his neighbors.

 “How can you afford to share your best seed corn with your neighbors when they are entering corn in competition with yours each year?” the reporter asked.

“Why sir,” said the farmer, “Didn’t you know?

The wind picks up pollen from the ripening corn and swirls it from field to field. If my neighbors grow inferior corn, cross-pollination will steadily degrade the quality of my corn. 

If I am to grow good corn, I must help my neighbors grow good corn.

Mike then shared with us that this story of the farmer perfectly illustrates the concept of Mastery at Profit First Professionals.

We gather together as the cream of the crop of Profit First Professionals.

We all have had successes and failures in our businesses.

By sharing our wisdom with each other we are able to lift each other up.

I can learn from my colleagues and my colleagues can learn from me.

Together our combined knowledge allows us to become better at serving our customers.

We then were given a lapel pin fashioned after an ear of corn.

Then Mike asked us to focus our thoughts on one big success that we had in the last six months.

Then Mike asked us to pass our corn lapel pin to our neighbor.

Then Mike asked us to focus a thought on one thing we would like to gain in the next six months from our colleague.

Then we were asked to pass the corn lapel pin to our neighbor.

Then Mike said the following.

We now have symbolically passed our best ideas from ourselves to our neighbors.

We have shared our best ideas symbolically to cross pollinate our best with our neighbors.

We will all be able to be better as a result of sharing with each other.

It’s easy to get caught up in being so focused on my current activities.

Gaining an outside perspective from other successful professionals is always my goal when I attend a conference.

For the most part, I always come away from a conference with one new idea that helps me grow my business.

Learning from others has always been a great path of growth.

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